Oh I am sure the good folks at the Kool Aid company are probably NOT thrilled at the phrase "Don't drink the Kool Aid" considering that it may put a crimp into the sales of the product. Then again, maybe the dislike for sugar could do it in...but they did offer sugar free Kool Aid when I was a kid and it tastes awful. I was more of a grape Kool Aid Drinker myself although I did drink the red punch now and then and the reason for it was that there were a host of excellent Kool Aid commercials out there that made you really, really want to have them. Here is a classic Generation-X era Kool Aid commercial for your enjoyment: And here is one for you REALLY old readers: